Creators can also generate free social assets when a show appears in the charts for these categories using the Social Post Generator. Each podcast platform like Apple Podcasts and Spotify includes different featured lists of podcasts with the top shows in each of the different categories. Jesse Hollington | May 16, 2021 4:35 pm UTC Although iTunes began with a focus primarily on music, it wasn't long before it expanded its capabilities to include support for other types of audio content, including audiobooks and community-authored episodic audio content known as podcasts. . Documentary: 6459 Education for Kids: 4173 Even though there are a lot of categories to choose from, many podcasters still find themselves in no-man's-land without a clear answer for their content. Are listeners skipping over your episode intro or your second mid-roll? Below is February's episode data according to Buzzsprout's stats. So, then, which are the most most crowded categories in Apple Podcasts? Choose your primary podcast category wisely. Lastly, when people simply browse podcasts by categories on Apple Podcasts or Spotify they can find your show. Subcategories of Religion & Spirituality top this list, with Judaism, Buddhism, and Christianity among the most prolific categories in Apple Podcasts. It may only have 25 customers, though, over that week-- each could be coming in twice a day. Sports: 39202 Arts: 23931 If you have a medical-based podcast that covers Science & Medicine but doesn't go in-depth into any particular field, choose from the Life Sciences, Social Sciences, and Natural Sciences subcategories. You can review the full survey to see the best publishing days broken down by podcast category. Apple Podcasts (formerly iTunes) is the largest and most important podcast directory. Part 1: Small-group brainstorming, 30 minutes. The primary category is used to display your show in each category page, Top Charts, and personalized recommendations in Listen Now. You should also have a unique podcast program title. To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. 30% said it's very important to them to limit their exposure to podcast advertising. If a subcategory is added, it will be displayed instead. This includes the addition of top-level categories such as Fiction, History, and True Crime as well as dozens of new subcategories.. By categorizing your podcast properly, youll boost both your potential ranking on the podcast platforms and search engines. Add number of new subscribers on day 7. Apple Podcasts works with different categories and different regions/storefronts. By default, Apple Podcasts displays the primary category on each show page. Automotive: 2093 Then again, the show is presented in a documentary style, so maybe Documentary is the best choice? Sometimes, its easy for me to help our clients choose a category for their show: For example, Home. This statistic is not included in your account. Interpreting Server Requests for Podcast Reporting. Its still possible to fit in one of those newer categories and it might be easier to rank higher. If theyre relevant to your show, youre encouraged to fill those slots, as it increases organic discoverability on Apple Podcasts and beyond. Updated stats: Edison Research Infinite Dial 2020 released March 19th, 2020. Places & Travel: 8520 Its important to optimize how your podcast appears in Apple Podcasts, and one aspect of that is which podcast categories you select for your podcast. Games: 7357 If it takes you a week to record . True Crime, Swimming, Alternative Health), and Apple's category list is used by several other podcast apps and directories, too. Science Fiction: 2611 Get quick analyses with our professional research service. Triton Digital. The global pandemic has had a significant impact on both podcast production and consumption patterns. No one but you knows the best category for your show. If your podcast is about a specific religion look to a more specific sub-category like Religion & Spirituality > Buddhism or Buddhism > Christianity. On average, News is also a very prolific category. Courses: 19837 If you are an admin, please authenticate by logging in again. How are your shows and episodes performing over time? The total number of podcasts has nearly doubled. History: 17471 Right now, you don't have to do anything. To understand the genre better, let's take the example of the 1619 podcast by the New York Times and see what factors help . Besides renaming some categories, some categories and subcategories were removed leaving a few podcasts without a home. People ages 12-34 make up 66% of podcast fans within America, and the number of podcast listeners declines as age increases. Earth Sciences: 903 All in all, these are really welcomed changes. There are no secrets around picking podcast categories. 19% ask friends and family for podcast recommendations. It all depends on the nature of your show, and the topics you discuss during your episodes. Tech News: 2085 There should be at least a handful that can work for your podcast. You can start hopping between categories and learning how it affects your ranks. Top Podcasts are "determined by a combination of overall follower counts and the number of recent unique listeners .". . 31], What to include in your first podcast episode. Popular Podcasts Pretty, Not Smart with Louie and Yoatzi Castro Against the Rules with Michael Lewis The Edison Research Super Listeners 2021 survey showed that super listeners: Podcast episode length and publishing frequency vary, but there are trends that appear in the data. These podcast stats reveal trends relating to listeners' daily habits and routines. We recommend you select all 3 so you have more places to be found. Then I crunched the numbers. With some trial and error, you can find the one that works best for your show. Furthermore, by 2020, 55% of Americans will have listened to at least one podcast. Jan 18, 2023. As a Premium user you get access to background information and details about the release of this statistic. Total number of podcasts & episodes on Apple Podcasts updated April 2021. 49% of podcast listening happens at home. Sports News: 4095 You may notice that there are parent categories like Business and subcategories like Marketing. In almost every case, its better to choose a subcategory rather than a parent category. The ideal entry-level account for individual users. Creators are encouraged to make sure their categories are up to date so that their shows are considered for featuring opportunities on Browse. The less crowded the category, the easier it is to chart. True Crime: 5266 Its no surprise that those numbers are climbing daily. Charts are associated with categories, so a shows category selection determines which charts it will appear on. Once a week. Golf: 640 Apple Podcasts recommends shows based on more than 100 categories and subcategories. 81% say they pay attention to podcast ads more than they do to radio, TV commercials, billboards, and even digital ads on social media. 69% of respondents say podcast ads increase their awareness of products, brands, and services. Video Games: 10453 Education was always a strange category. and over 1Mio. Get a free $20 Amazon gift card when you pay for Buzzsprout podcast hosting! If you're submitting your show via RSS feed, Apple Podcasts accepts show cover artwork ranging from 1400 x 1400 to 3000 x 3000 pixels. 49% of Italians aged 18+ have listened to a podcast in the. We recommend you select all 3 so you have more places to be found. hosted by: Pat Flynn. Other popular podcast listening times are: According to theEdison Podcast Metrics, the 10 top podcasts are: According to a Statista study, 22% of podcast listeners in the United States prefer comedy as a genre. For the twelve of us that have podcasts about podcasting, we recommend looking at News > Tech News or Education > How to. Get a complete website for your podcast in just a few clicks. Most podcasters can move their shows in less than 15-minutes. You can also browse the Spotify charts to find ideas. many at the top of iTunes for their category and thousands of downloads now, many starting literally from scratch with no audience to begin with as well. Baseball: 1511 TikTok vs Instagram: which is right for your online business? Apple Podcasts (formerly iTunes Podcasts) is the first podcast directory you should submit your podcast too. The study revealed these stats about smart speaker owners: The podcast industry continues to grow at a rapid rate. Copyright 2023 Paid Insights, LLC All rights reservedA Quandary Media property. 1. Specify the exact value listed within the Corresponding programming column. TV & Film: 27690 are deeply personal, so perhaps Personal Journals is a fit? Current estimates project that listeners in the U.S. could increase from 75.9 million to, Forecasts project total podcast listeners will exceed. Plenty of fans are happy to throw a few dollars to their favorite podcasters to ensure they continue to get great content. These are highly important for your discoverability on podcast platforms like Apple Podcasts (iTunes), Google Podcasts, Spotify and so on. A professionally looking artwork alongside a good title and category is a great combination to boost your podcast discoverability. To properly quantify how popular podcasts are, here are the key podcasts statistics and podcast facts. Podcast listeners have many ways they find new content. We've a database of Apple Podcasts data from Dec 29 2020. Leisure: 18058 iTunes Podcast Category List (Updated 2023) iTunes is the engine that powers most of the podcasting world, and within that lies numerous categories that your show can be classified under. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). How many people are listening to your podcast episodes? Made. Entertainment News: 6816 [1] https://www.buzzsprout.com/global_stats, [2]https://podcastindustryinsights.com/[3] https://chartable.com/charts/chartable, [4]https://www.edisonresearch.com/infinite-dial-2023-from-edison-research-with-amazon-music-wondery-and-art19/, [5]https://www.edisonresearch.com/top-50-most-listened-to-podcasts-in-the-u-s-q4-2022-from-edison-podcast-metrics/, [6]http://www.edisonresearch.com/wp-content/uploads/2020/05/The-Infinite-Dial-2020-Australia.pdf, [7]https://www.nielsen.com/us/en/insights/podcast/, [8]https://www.statista.com/statistics/1123105/statista-amo-podcast-reach-us/, [9]https://podcastindustryinsights.com/apple-podcasts-statistics/, [10]https://www.statista.com/statistics/1088083/podcasts-users-by-age-italy/, [11]https://www.nielsen.com/us/en/insights/article/2020/podcast-content-is-growing-audio-engagement/, [12]https://www.podcastinsights.com/podcast-statistics/, [13]https://www.insiderintelligence.com/insights/the-podcast-industry-report-statistics/, [14]https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q2-2021/, [15]https://www.convinceandconvert.com/content-marketing/podcast-statistics-charts-and-data/, [16]http://www.insideradio.com/free/where-s-podcasting-heading-in-2022-triton-s-global-team-offers-some-predictions/article_17b8597c-5f1c-11ec-81be-fbe3eda8c1e2.html, [17]https://www.statista.com/topics/3170/podcasting/, [18]https://www.thepodcastexchange.ca/research, [19]https://www.businessofapps.com/data/netflix-statistics/, [20]https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/, [21]https://www.nationalpublicmedia.com/uploads/2022/06/The-Smart-Audio-Report-Spring-2022.pdf, [22]https://www.edisonresearch.com/the-podcast-consumer-2019/, [23]https://www.edisonresearch.com/weekly-insights-8-10-22-does-anyone-really-know-what-time-it-is-that-people-listen-to-podcasts/, [24]https://www.edisonresearch.com/weekly-insights-9-28-22-you-can-hear-it-on-a-television/, [25]https://www.iab.com/news/us-podcast-ad-revenues-grew-19-yoy-in-2020-set-to-exceed-1b-this-year-and-2b-by-2023/, [26]https://www.edisonresearch.com/the-spoken-word-audio-report-2022-from-npr-and-edison-research/, [27]https://features.podchaser.com/learn/ebooks/best-day-to-publish-a-podcast/, [28]https://www.edisonresearch.com/the-infinite-dial-2020/, Podcast advertising trends and performance, https://www.edisonresearch.com/infinite-dial-2023-from-edison-research-with-amazon-music-wondery-and-art19/, https://www.edisonresearch.com/top-50-most-listened-to-podcasts-in-the-u-s-q4-2022-from-edison-podcast-metrics/, http://www.edisonresearch.com/wp-content/uploads/2020/05/The-Infinite-Dial-2020-Australia.pdf, https://www.nielsen.com/us/en/insights/podcast/, https://www.statista.com/statistics/1123105/statista-amo-podcast-reach-us/, https://podcastindustryinsights.com/apple-podcasts-statistics/, https://www.statista.com/statistics/1088083/podcasts-users-by-age-italy/, https://www.nielsen.com/us/en/insights/article/2020/podcast-content-is-growing-audio-engagement/, https://www.podcastinsights.com/podcast-statistics/, https://www.insiderintelligence.com/insights/the-podcast-industry-report-statistics/, https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q2-2021/, https://www.convinceandconvert.com/content-marketing/podcast-statistics-charts-and-data/, http://www.insideradio.com/free/where-s-podcasting-heading-in-2022-triton-s-global-team-offers-some-predictions/article_17b8597c-5f1c-11ec-81be-fbe3eda8c1e2.html, https://www.statista.com/topics/3170/podcasting/, https://www.thepodcastexchange.ca/research, https://www.businessofapps.com/data/netflix-statistics/, https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/, https://www.nationalpublicmedia.com/uploads/2022/06/The-Smart-Audio-Report-Spring-2022.pdf, https://www.edisonresearch.com/the-podcast-consumer-2019/, https://www.edisonresearch.com/weekly-insights-8-10-22-does-anyone-really-know-what-time-it-is-that-people-listen-to-podcasts/, https://www.edisonresearch.com/weekly-insights-9-28-22-you-can-hear-it-on-a-television/, https://www.iab.com/news/us-podcast-ad-revenues-grew-19-yoy-in-2020-set-to-exceed-1b-this-year-and-2b-by-2023/, https://www.edisonresearch.com/the-spoken-word-audio-report-2022-from-npr-and-edison-research/, https://features.podchaser.com/learn/ebooks/best-day-to-publish-a-podcast/, https://www.edisonresearch.com/the-infinite-dial-2020/, The majority of Americans age 12-54 (53%) have listened to a podcast in the. The United States accounts for 47.9% of podcast listeners, followed by the United Kingdom with 6.3%, and Canada with 5.0% (full lineup here). 2019 2023 Wit & Wire, LLC Terms & Conditions Privacy Policy Disclaimer Contact Us. At Podcastpage.io, we usually recommend our users to add categories for all their shows and episodes. Podcasting services Category selection also influences how shows are presented by third-party podcasting services that reference a show's RSS feed or the Apple Podcasts catalog. 37% are somewhat likely to ask to be sent more information if given the opportunity to interact with an ad via their smart speaker. It can be one of the trickiest questions in podcasting: Which category should we list our show in?. Natural Sciences: 2375 Daily News: 5771 Copyright Some other platforms also support multiple categories. The section has now been revamped to focus on the goals of the podcast. You can review the full survey to see the best publishing days broken down by podcast category. 28% of Canadian listeners have an annual income of $100,000 or more. Podcasting has reached the highest numbers ever, with. Investing: 9210 It can be about a person, a historical event, or just a real-life story that has something unique to it. Here is the most recent list of podcast categories listed in Apple, as of January 2021. Crafts: 411 About half of listeners between ages 3544 and 22% of listeners 55+ listen on a monthly basis. With Analytics, you can better understand how users are listening to your shows and episodes on Apple Podcasts. Not all podcasts have public RSS feeds, some are "dormant", and non-active podcasts can affect the number. This means you can play around with the categories until youre the #1 podcast in the X category of country Y. A qualitative study from Edison Research shows that young people listen to podcasts on their TVs while they do things around their homes. Mental Health: 20486 Hobbies: 13384 Here's what they found: Edison Research and NPR just released their 2022 Smart Speaker Audio Report. Nearly 38% of adult Canadians have listened to a podcast in the last year. Well also give tips for choosing the best category for your podcast. I suspect this is driven in part by high-volume daily news shows. Podcasting is a highly effective marketing tool for big-name brands, small businesses, and entrepreneurs looking to grow their reach. You can access Analytics from Apple Podcasts Connect. You just change the category and sub-category in the same place you originally entered it in whatever method you are using to create the feed, and re-publish (upload) the feed. One of the most popular apps/ podcast directories is Apple Podcasts. Mathematics: 262 Ensure that Analytics data is available to you by following these best practices for episode metadata. According to Edison Research'sSpoken Word Audio Report, spoken word media consumption has gone up 214% among Gen Z (13-24 year olds) compared to 13-34 year-olds in 2014. The last official count had confirmed over 750,000 podcasts on Apple Podcasts. On Apple Podcasts, you can choose a primary and a secondary category. Once you choose Podcasts it's like you're in a different program and it works rather differently than how iTunes lets you play music. It may well take the Store a few days to display the change. 31 Best Podcast Hosting Sites In 2022 (Top 7 Have Free Offers), How To Start A Podcast: A Complete Step-By-Step Tutorial (2022 Guide), Best Podcast Recording Software (For Mac & PC), The Best Podcast Starter Kit (For 1, 2, 3 & 4+ Hosts). Apple Podcasts is adding, subtracting, and renaming many podcast categories. TV Reviews: 2466 As new stats and reports come out, this post will be updated with the latest info on the podcast listener landscape. Kids & Family: 9618 Every year, media groups like Statista, Triton Digital, and Edison Research run digital media surveys to measure trends, track podcast growth, track listener behavior, and share valuable podcast insights from a global perspective. Self-Improvement: 54844 These will be automatically localized based on the user's Language & Region settings. 73% listen to podcasts on their smartphone their cell phone. Relationships: 13075 In its simplest form, podcast statistics show you how many, Podcast listeners are using podcasting apps to listen to their favorite podcasts, but also to discover new podcasts. Hey, I'm Melissa! But more than that, Im going to explain why your podcast category matters so much, and how it can affect your chances to hit the top 200 charts. Copyright But my advice around choosing a category remains the same: If you enjoyed this article, I suspect youll like the Pacific Content newsletter. The Business section got a small reorganization. Over 50% of podcasts are between 20 and 60 minutes. 75 percent of Americans above the age of 12 are familiar with podcasts. Running: 765 If you want to check that out, go to . Sometimes you get a perfect fit, like with the News > Politics subcategory for podcasts that cover News & Politics. Youll end up in a much better position if youre listed in the right category. And as Ive written before, appearing on a Top Charts list can have unexpected benefits. Then take it to the next level by starting a WordPress blog using one of the best WordPress hosting sites. One of the best ways to do this is to make your content more accessible by creating a podcast transcript. They may be browsing in their app looking for new shows, and if your podcast is about motherhood, you shouldnt choose swimming just because you have one episode on the subject. Currently, you are using a shared account. Audio strategy, analysis, and insight in your inbox. Podcast listeners have many ways they find new content. ## The primary category matters most ## 4 steps to pick the right categories for your podcast - Apple's 110 podcast categories . Even if your podcasts are on dozens of audio platforms, youre missing out on a whole section of potential listeners, Seeing the impact of your work is always motivating after all the effort you put into planning, producing, recording, editing, and publishing your podcast. Podcast continue their rapid growth rate. Over one-fourth of Americans, ages 55+, listen to podcasts monthly. That's where we're moving Buzzcast. So if you are an advertiser, you can ask the podcast for their numbers directly. Want to start your own podcast? 80% of listeners listen to all or most of every podcast episode they start. Reach out on Twitter. Alban Brooke is the Head of Marketing at Buzzsprout and the co-host of Buzzcast. Christianity, Music, and Comedy are the most crowded primary categories. Less than 10% of episodes are shorter than ten minutes, and around 17% are longer than 60. 45% of monthly podcast listeners have household income over $75K - vs 35% for the total population 27% of US podcast listeners have a 4-year college degree - vs 19% for US pop 63% of podcast listeners are white - vs 58% for US pop (Infinite Dial 20) Age of monthly podcast listeners versus US population (Infinite Dial 20): 12-34: 48% (vs 37%) So, it seems that new subscribers are the key to increasing your podcast rankings on this type of list. When you rank high in your category, you can be featured in one of the top podcasts for each category. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Quality over quantity on Instagram with Kara Cahill [Ep. After Shows: 2120 22% said there are "way too many" podcast advertisements compared to other forms of media. 75% of the US population is familiar with the term podcasting up from 70% in 2019 (Infinite Dial 2020), 37% (104 million) listened to a podcast in the last month up from 32% in 2019 (Infinite Dial 20), 24% (68 million) listen to podcasts weekly up from 22% in 2019 (Infinite Dial 20), 51% of podcast listeners are male same as US population (Infinite Dial 20), 27% of US podcast listeners have a 4-year college degree vs 19% for US pop, Podcast listeners listen to an average of, went up from 29% to 31% (smartphone listening went from 71% to 69% respectively), 65% of monthly podcast listeners have been listening for, is the most popular podcasting genre, followed by, Podcast listeners are much more active on, social media channel (94% are active on at least one vs 81% for the entire population), Nielsen June 2017 Audio Today Report (pdf), Edison Research Podcast Consumer 2017 (pdf), 31 Best Podcast Hosting Sites In 2022 (Top 7 Have Free Offers), How To Start A Podcast: A Complete Step-By-Step Tutorial (2022 Guide), Best Podcast Recording Software (For Mac & PC), The Best Podcast Starter Kit (For 1, 2, 3 & 4+ Hosts), 16 million people in the US are avid podcast fans (Nielsen Q1 2018). Pets & Animals: 1509 He has helped thousands of people start and grow a podcast and loves to test out new gear and software. Dont forget to consider how crowded your chosen category is. Special guest(s) with a significant contribution but not significant enough to warrant the "Primary" role. You can't have 'Mental Health' as a main category, only as a sub-category to 'Health & Fitness'. You can pick up to three categories, but make sure you choose categories which relate to your content. Why? Top Episodes are "is determined exclusively by the number of unique listeners on that day, providing a look into what's buzzworthy at the moment.". You need at least a Starter Account to use this feature. According to a survey held in early 2022 in the United States, 50 percent of respondents aged 12 to 34 years old had listened to a podcast within the preceding month, compared to 22 .
Regent Law School Ranking, Possible Eucharistic Miracle In Connecticut 2023, Lafayette Square Sadsburyville, Pa, 608 E University Ave, Champaign, Il 61820, Flat For Rent In Shahra Quaideen Karachi, Articles H